Boketto Moment with Gloria Noto of NOTO Botanics

Meet the founder of NOTO Botanics— the premium, organic, vegan, cruelty-free, unisex, holistic beauty brand. We're excited to share our interview with Gloria Noto, the brain behind it all, as she shares her inspiration and philosophy. Read on...
What was the inspiration and philosophy behind NOTO?
To bring to life an inclusive and clean full body collection that has a true holistic sustainability and give back. 
What do you find nurtures your creativity, and what are
your creative outlets?
Time alone and time with those I love, getting out of my head and using my body, calming my mind so I can express myself in an authentic way.
What are you looking to bring to the wellness and beauty 
community that you feel is lacking or not quite there yet?
More inclusivity with an authentic message coming from the core of who I am as a founder. More transparency, and more options for people to choose where they spend their money.  Because if we can shift how culture buys, we can shift our laws.  I believe every time you make a purchase you take a vote on what decisions are made— the more we buy consciously the more demand there is for that. 
 
What is a personal goal of yours in the new decade?
To take some time for myself and get in nature.  To push our sustainability practices even farther, to share our message even louder .
How do you ground yourself in the midst of the “busy”?
I step away and take my dog for a little walk - or get a delicious matcha with cashew milk from my favorite spot in Highland Park, called AMARA kitchen, and  I stretch.

Any skincare advice you have to offer? What’s your must-have product from your line?
I would say, facial massage is so important for my face, and I use my Deep Serum day and night which has actually changed the structure of my skin over the last 4 years of consistent use.

Boketto means to “gaze into the distance without thought.”At Boketto, we interpret these “Boketto Moments” as times when things seem to come together effortlessly, when a moment is filled with enough tranquility that you can simply “be.” How do you make time for yourself to just be
I love this practice, and when I say practice, I mean It. For me, "being" is a constant work in progress— I have to catch myself often to pull back into the "be".  I try to make the time for this constantly throughout the day, and dive deeper into this, first thing in the AM before too much start rolling into my mind.