Boketto 2020 | Setting Intentions
In The Beauty of Everyday Things by Soetsu Yanagi, he writes, “To my mind, beauty and pattern are deeply interwoven. Understanding beauty and understanding pattern seem to be one and the same thing… Bamboo becomes beautiful only when it is seen as beautiful. A bamboo pattern is an arrangement made by the human mind.” Pondering these musings during my morning meditation, I began to think of Boketto: home to many in the community— a retreat for wellness to those who have adapted various philosophies of healthy living, or a beacon for those who need a shining light.
When we first opened nearly three years ago in February, Jelena conveyed her belief that “When you take charge of your health by knowing what you put in your body and bring into your home and incorporate and maintain healthy practices, you’re better able to relax, enjoy life and just be.”
In the Japanese language, Boketto means “to gaze into the distance without thought.” Synonymous with Jelena’s lifestyle, these ideologies reflect a certain mindfulness and intention that Boketto strives to create not only as a business, but as a community space for healing, conscious practices, and supporting an intentional life.
We are excited to announce that in the new decade, we are launching Boketto Living. Whispers around the shop and within the community may have already revealed this announcement— but regardless, our patients and friends can expect a wealth of new additions to the Boketto family including an in-house line of fragrances and apothecary.
Bamboo becomes beautiful only when it is seen as beautiful. A bamboo pattern is an arrangement made by the human mind. We do what we do everyday because we believe that we do it best. We believe in ritual as healthy patterns— whether it be morning meditation, weekly acupuncture, or a mid-day matcha. Create intentional patterns that will turn into beautiful rituals. Find your Boketto Moment with us as we pass into 2020.
On Earth, we are briefly gorgeous. -Ocean Vuong