We sat down *virtually* with Omosefe of Noshaba Apothecary to talk about travel, sourcing ingredients, and the beauty of being home.
Tell us a little bit about yourself. What do you love to do?
Hi! I’m Omosefe. Creative hands behind Noshaba Apothecary and I like to think of myself as a constant seeker. I love to discover, learn and absorb experiences that ultimately end up being great lessons for me which I can then generously share with others. Travel is one of my many loves. Blows my mind every time I’m in a new country. Sounds, languages, faces, scents, food, textures. It is honestly such a blessing to travel.
How did you come to create Noshaba?
My spontaneous 3-month travel adventure ultimately led me to Morocco which then widened my eyes and inspired me to do what I have always wanted — to create. The herbs, spices, and whiffs of burning incense through the souks formed a unique experience for me and I knew that was exactly what I wanted to do with skincare.
What do you hope people experience using Noshaba?
I hope people experience the connectivity behind the products, not just the performance. Knowing that as you saturate your skin with all the goodness Noshaba has to offer, you support that farmer, that woman in a remote village in Ghana, that indigenous community. I want them to feel the depths of sourcing that goes into each formula and relish in rich plant medicine.
You website tells us that Noshaba means Water of Life, which is gorgeous, can you tell us a little bit about how you chose this?
Thank you! The fluidity and roots of the Arabic language influenced this decision. I felt so connected to the meaning because it reminds me of a small seedling receiving water and growing to becoming apart of its environment. Almost like an essence of life which, nature is. I wanted to take a piece of the beginning of this journey so I chose a name to represent the seed that was set in Marrakech. Noshaba is the Water of Life that continues to feed the deep roots of all that contributes to its success.
If you could have a tea or take a Boketto moment (a moment of daydreaming and rest) with any person dead or alive who would it be? What kind of tea would you have?
I would love to have had a warm cup of Oolong Jasmine Green tea while chatting with Khadijah, the first wife of Prophet Muhammad PBUH. Their marriage was not the “norm” judging by today’s societal ideas which played a part into my shift of beliefs. She was there to support the Prophets dreams leading from a place of love, not boastfulness. Khadijah exemplified strength, grace and humility. What I call a real, impactful woman.
What does a moment of rest, recharging, or nourishment look like to you?
Letting natural sun rays shine on my face, laying down, nibbling on pomegranates, sipping water, reading and attending to my 5 daily prayers. It brings so much calmness to my body and the needed blood flow throughout the day.
What's something you want people to know about you that I wouldn't think to ask?
Staying home is my favorite activity. Like actually. Weird because I would hop on a plane solo and fly to the jungle at any time but when I’m not adventuring, I like to chill and I always need to moment just to reflect. Going to a cafe alone in a different country and watching, paying attention, listening is one of my favorite things to do - as outgoing as I am.
Discover Noshaba Apothecary's products here.