We sat down *virtually* with Corinna Williams and Theresa Williams, sisters and co-founders of Celsious, Brooklyn's first concept laundromat. We talked sustainability and the laundromat experience.
Tell us a little bit about Celsious! What do you love to do? What inspires you?
Hi there! I’m Corinna Williams, co-founder of Celsious, a premium sustainable garment care provider and Brooklyn’s first concept laundromat. In 2017 we opened the doors to our beautiful, light-filled laundromat designed by my sister (and co-founder), Theresa. We offer eco-conscious laundry services using top-of-the-line equipment; we also had a buzzy self-service area and a mezzanine cafe overlooking the laundry space (now off limits due to the pandemic).
I read that you were inspired to create Celsious to bring back the science of washing. I love that you spoke about being raised in an eco-conscious household in Germany and what it was like to move to NYC, where the system of washing clothing was completely different from your past experience. Can you speak a little bit more about what moved you to begin Celsious and what the mission of Celsious is?
My background is actually in fashion journalism, which is how I ended up in NYC. This being one of the greatest cities in the world, I couldn’t believe that New Yorkers put up with such dingy and unpleasant laundromats. After a handful of bad laundromat experiences, I decided that New Yorkers deserved better! I convinced Theresa to move here from London, and together we brought our vision of the ideal laundromat to life.
If you could pass along one piece of knowledge about washing clothing, what would that wisdom be?
A fuller machine makes for a better wash. Everyone seems to be afraid of overloading a machine, but with everyday clothing items, loosely filling the drum all the way to the top creates friction between the individual items – which causes dirt and stains to be “rubbed” off. It’s what I call the “washboard effect.”
If you could have a tea or take a Boketto moment (a moment of daydreaming and of rest) with any person dead or alive who would it be? What kind of tea would you have?
Corinna: Oprah, Chai tea
Theresa: I’m an introvert, yet – on the job – surrounded by people constantly. That’s why the most Boketto moment for me would actually be a cup of black tea with milk just with myself.
What does a moment of rest, recharging, or nourishment look like for you?
Corinna: It can be any combination of the following: hot yoga, sunshine, a good book, a yummy meal, wine
Theresa: Yoga or a moment in nature
What's something you want people to know about you that I wouldn't think to ask?
We can’t think of anything! ;)
Corinna: Taurus, Gemini Rising, Leo Moon
Theresa: Aries, Libra Rising, Sagittarius Moon
Discover Celsious and their line of eco-friendly laundry products here.